Meta 宣布成立新的創意設計工作室，由曾在 Apple 主導近 20 年設計工作的 Alan Dye 擔任領導。這項組織調整聚焦於未來硬體、軟體以及 AI 裝置的整合，並希望在下一階段產品中提升設計的重要性。Mark Zuckerberg 表示，團隊的目標是把「智慧」視為新的設計材料，重新思考未來裝置在人類生活中的角色。
新工作室將整合設計、美學、科技與系統思維，由多位跨領域的設計領導者共同打造。團隊成員包含同樣來自 Apple 的 Billy Sorrentino 、 Joshua To 負責 Reality Labs 介面設計 ， Pete Bristol 帶領的工業設計團隊，以及 Jason Rubin 主導的元宇宙與藝術設計團隊。這些團隊將在同一架構下協作，致力讓未來的 XR 與 AI 裝置具有更自然、更直覺、更以人為本的互動方式。
隨著 AI 眼鏡與其他新型裝置逐漸成為科技產業的核心焦點，Meta 認為設計將加速決定產品的體驗形態與市場接受度。Zuckerberg 表示，新工作室的任務是讓每一次互動都變得更直覺、更貼近人的行為模式。Meta 也將此視為 Reality Labs 的下一階段策略，強調在硬體與軟體整合之外，將設計本身置於更核心的位置。
Mark Zuckerberg：
Today we’re establishing a new creative studio in Reality Labs led by Alan Dye, who has spent nearly 20 years leading design at Apple.The new studio will bring together design, fashion, and technology to define the next generation of our products and experiences. Our idea is to treat intelligence as a new design material and imagine what becomes possible when it is abundant, capable, and human-centered. We plan to elevate design within Meta, and pull together a talented group with a combination of craft, creative vision, systems thinking, and deep experience building iconic products that bridge hardware and software.
Alan will be joined by Billy Sorrentino, another acclaimed design lead from Apple; Joshua To, who has led our interface design across Reality Labs; our industrial design team led by Pete Bristol; and our metaverse design and art teams led by Jason Rubin.
We’re entering a new era where AI glasses and other devices will change how we connect with technology and each other. The potential is enormous, but what matters most is making these experiences feel natural and truly centered around people. With this new studio, we’re focused on making every interaction thoughtful, intuitive, and built to serve people.
I’m excited to welcome Alan and Billy to Meta to work with me, Boz, and our team to drive this important work forward.